The secret ingredient? Scaling with purpose.

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Roti King

The secret ingredient? Scaling with purpose.

Roti King, a London institution, started as a single location and grew into five bustling restaurants across London and Brighton. For Operations Manager Rami, this growth came with a crucial question: how do you scale an authentic Malaysian street food business without losing the magic? He needed a POS partner that could not only keep up but also help them get smarter with every step.

The Challenge

Before Toast, Roti King faced a common problem for growing businesses: their technology couldn't keep up with their success. They needed a point-of-sale system that could grow with them, provide detailed reporting, and consolidate their operations. Rami led the search and was drawn to Toast because it promised to be more than just a POS—it was a true partner in their journey.

The Solution: Powerful precision in every detail

Roti King chose Toast for its seamless, all-in-one platform. Now, they manage everything from a single place, eliminating the hassle of using different systems for different functions. This has been a massive time-saver. The team can easily control their menu, add new items, and launch new features like Click & Collect and e-gift cards with ease. The system's detailed hourly reports give managers the data to optimize their schedules and manage their biggest cost: labor. This powerful precision has led to more efficient operations and better profitability.

The Results: Supercharged speed and turnover

Since implementing Toast's handhelds, Roti King has seen a significant boost in sales and table turnover. Servers can now take orders and payments at the table, which speeds up service, especially during peak hours, allowing them to serve more customers. Beyond the numbers, Rami feels confident in their partnership with Toast, a team that listens to their feedback and is invested in their shared success. Rami says “Toast is there to support businesses rather than just being a POS system.”