What’s actually different about Toast in the UK?

From higher revenue¹ to restaurant-specific tools tailored to the needs of restaurants of all kinds, here are the top reasons 148,000 locations of all kinds choose Toast.

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Compare Toast vs. Square, Lightspeed, Clover, and more

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Toast restaurants have higher revenue and higher ratings

Our analysis of hundreds of thousands of restaurants reveals the positive effect Toast has on both profitability and customer satisfaction.

30% more revenue

Revenue at Toast restaurants is, on average, over 30% greater than the average restaurant.³

12% less likely to close

New restaurants using Toast are 12% less likely to close in their first year than the average restaurant.⁴

Designed exclusively for restaurants

Keep your pace up with tech that’s designed specifically for the quirks of serving food.

Transparent, fixed costs

You shouldn’t be punished for growth. That’s why you’ll get flat-rate pricing with no hidden fees or surprises.

Years ahead, not years behind

With $1B+ invested in R&D since 2019, Toast helps you stay ahead of rising costs and dining trends with a steady stream of new features and products (like Toast Kiosk, Toast Loyalty, and Toast Marketing).

One platform that does it all

You don’t need multiple subscriptions and vendors to juggle. From rota management, to online ordering, and beyond, Toast helps save you time and money with everything in one place. And with dozens of integrations, you can connect 3rd party tools you just can’t live without.

More ways to get help when you need it — 24/7/365

Whether it’s the middle of the night or a holiday, you’ll always have a live restaurant expert to speak with and a library of resources at your fingertips.

Live chat, phone, or in person

One-to-one support from a restaurant expert is just a tap away with the Toast Now app.

No time to chat? No worries.

We regularly update Toast Central and Toast Classroom with resources you can quickly refer to during a shift. Feel free to have a look!

Templates for growth, training, and more

Access an extensive library covering management, staffing, marketing, and everything you need to run and expand your restaurant

Starter kits start at $0/month⁵ or utilize our pay later options with no interest⁶

See Pricing

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Based on third party market research of average annual revenue of 875K restaurants compared to the average annual GMV of US Toast customers from Jan 1 2023-December 31 2023.
Flat-rate software pricing available for most products. Select optional add-on products may be offered with other pricing models.
Based on the National Restaurant Association's 2015 report citing a 30% failure rate as the norm in the US restaurant industry, compared to Toast restaurants continuing payment processing on Toast 13 months after opening (between January 1, 2022 and April 1, 2023).
Pricing applies to new customers and single locations only. Pricing includes first hardware terminal subscription. Additional charges apply for subsequent devices. Terms and conditions apply. See link for more details.
Terms and conditions apply. See link for more details.

*As of Q2 2025.

**These results are self-reported by customer. Individual results will vary.

***Battery life will vary based on many factors including system settings and usage.