POS-integrated loyalty system for UK restaurants

A restaurant loyalty programme rewards guests for repeat visits or spending, giving them a reason to return and helping operators build a more predictable guest base over time. Toast Loyalty is built into the same platform as Toast POS, so rewards are tracked across dine-in, online ordering, and takeaway without requiring a separate system.

Loyalty point structures vary by programme, guests may earn based on spend, visit frequency, or specific actions. Toast Loyalty gives you control over this, allowing you to choose the model that fits your business and adjust point values and thresholds as your programme evolves.

Guests can typically sign up for a restaurant loyalty programme at the point of sale, through a digital receipt, via an online ordering platform, or through a dedicated sign-up link. Toast Loyalty supports all of these, making it easy for guests to join in the moment that suits them — whether at the till, after their visit, or the next time they order online.

Toast Loyalty is card-free and links rewards to a guest's payment card or account, automatically tracking points against each card payment so guests earn rewards without carrying anything extra or logging in each time.

Toast loyalty allows operators to configure reward types, point values, and redemption thresholds so the programme can be shaped around the restaurant's margins and guest expectations. Toast Loyalty supports a range of reward types, from complimentary items to discounts on future visits — with the flexibility to adjust how quickly guests accumulate points and what it takes to redeem them.

Toast loyalty programme support time-limited or channel-specific promotions, giving operators a way to nudge guest behaviour at particular times or through particular ordering channels. Toast Loyalty allows you to run offers like double points on a specific day of the week, or additional rewards for collection and takeaway orders, to help align guest habits with your business priorities.

Personalised loyalty rewards — such as birthday offers or exclusive perks for frequent visitors — tend to feel more meaningful to guests than generic discounts and are a feature of many modern platforms. Toast Loyalty supports this, allowing you to set up birthday treats, welcome offers for new members, and tiered perks for your most loyal diners.

A loyalty programme that integrates with a wider platform can connect guest rewards with marketing, online ordering, and POS data, creating a more joined-up experience across every touchpoint. Toast Loyalty is built for this, connecting with Toast Email Marketing, Online Ordering, and Mobile Order and Pay so the programme is visible and accessible wherever guests interact with your restaurant.

Toast Loyalty includes include reporting tools that show programme usage, reward popularity, and participation trends over time. Toast Loyalty surfaces these insights within the same dashboard used for the rest of your business data, so performance is easy to check without switching between systems.

Our experts are happy to offer a demo or consultation to walk you through setup and help you design a programme that fits your restaurant's goals.