Email marketing tools built for restaurants

Restaurant email marketing involves sending targeted communications to guests to encourage repeat visits, promote offers, and build longer-term relationships. Toast Email Marketing connects directly with Toast POS and online ordering, so campaigns are informed by real guest data rather than manually uploaded contact lists.

Automated email marketing allows restaurants to set up campaigns that run without manual intervention, triggered by guest actions or time-based rules. Toast Email Marketing includes pre-configured options for welcoming first-time visitors, re-engaging lapsed guests, and recognising regulars — so the campaigns keep running without someone needing to press send each time.

When email marketing integrates with a restaurant POS, guest data from orders and visits feeds directly into the marketing platform, removing the need for manual list uploads or segmentation. With Toast, this connection is native, data from Toast POS and online ordering is available in your marketing tools without any additional import steps.

Guest list segmentation allows restaurants to send more relevant communications by grouping guests based on shared characteristics such as visit frequency, spend level, or personal details such as birthdays. Toast Email Marketing builds these segments from your POS data, so the groupings reflect real guest behaviour.

Toast Email Marketing offers a range of UK-specific templates, so the starting point already reflects local context and can match your restaurant's visual requirements.

Yes. Toast Email Marketing includes an AI writing assistant feature, offering suggestions tailored to your restaurant that you can review, adjust, and send when you are ready.

Toast Email Marketing includes reporting tools that surface metrics like open rates and engagement, helping operators assess what is working and refine future campaigns. This is all within the same platform you use to manage orders and guest data, so campaign performance is visible alongside the rest of your business data.

Email marketing works best as part of a broader guest engagement strategy, sitting alongside loyalty programmes, online ordering, and tools that capture guest data at the point of sale. Within Toast, Email Marketing connects with Loyalty, Online Ordering, Gift Cards, Mobile Order and Pay, and Kiosks — so each touchpoint feeds into a more cohesive picture of your guests.

Our team of experts is happy to offer a demo to walk you through the features. Our team will walk you through what is available and the pricing options for your business.