
Keeping the art of hospitality alive
Discover how Michelin-starred London restaurant Chez Bruce elevated its guest experience with Toast’s fully integrated POS system

Located in the heart of London, Chez Bruce has been a Michelin-starred restaurant since 1996. They are known for their French European cuisine and their dedication to classic, high-quality service. Reservations Manager Amy King understands that in a Michelin-star environment, every detail matters. They needed a technology partner that could enhance their legendary guest experience.
The Challenge
Before switching to Toast, Chez Bruce faced a number of challenges due to their previous system's limitations. The old POS wasn't fully integrated, which made simple tasks like moving payments between bills difficult to manage. Back-of-house reporting was a time-consuming manual process that required sifting through paper and filling out Excel files. They wanted a solution that would help them elevate their already high-quality service with a platform that could keep up with their needs.
The Solution: It's the little things
Chez Bruce found their solution in Toast's fully integrated platform, which was purpose-built for restaurants. The ability to move payments and items between bills in real time was a key feature. The team also appreciated having access to daily, weekly, and monthly reports. The onboarding and training process for the staff was easy and efficient, taking only two days for everyone to learn the basics.
The Results: Powerful precision
With Toast, the Chez Bruce team has gained powerful precision in their operations. They can now print bills and take payments quickly and easily, which saves time and improves the guest experience. As Amy explains, "It's the little things" that make the biggest difference. The ability to look up a guest's past purchases helps the team personalize service and provide a memorable experience. They can even look up what wine or cocktail a guest had on a previous visit to make a new recommendation. As Amy puts it, "Toast enables us to deliver a great guest experience".
Ready to get started?
Chat with an expert and ask all your burning questions — no commitment required.
