How Riverbend Music Center Enhances Hospitality with Toast

From guesswork to precision

Prior to Toast, the venues operated with simple cash registers—clunky, slow, and with no data or real-time reporting. Jenny knew this couldn’t last. She made the decision to bring their first venue, Andrew J Brady Music Center, online with Toast in 2021. The results were immediate.

"We saw a definite increase in sales when we switched from simple cash registers to Toast," Jenny says. With every new venue they brought onto the platform, they saw the same results. For Jenny, it was the real-time reporting from the Toast Now app that was a true 'aha' moment. "I just remember standing there with my boss and showing him, from my phone using the Toast Now app, 'Here's where our sales are right now.' And him saying, 'Oh wow, we did make the right decision, we need to do this for the other venues.'"

"We chose Toast because of its flexibility. I did not see anything else out there that had the right price point and the flexibility Toast offers."

Jenny Cauhorn

CEO

Powering high-volume operations

In a venue with 150+ points of sale, the little things matter a lot. For Jenny, Toast's products provided the precision and flexibility needed to manage a massive operation night after night.

-Tips Manager: Managing tip-outs for 400 part-time staff was a massive manual undertaking. With Toast Tips Manager, Jenny was able to automate the process, saving her and her team time. "That’s been a game changer for us," she says.

-Toast Go® Handhelds: The handhelds provide her team with the flexibility to set up pop-up locations and capture sales anywhere.

Streamlining events and invoicing

What was once a manual, time-consuming process of creating invoices in spreadsheets for artist VIP packages and private parties is now handled seamlessly with Toast Catering & Events. Jenny's team creates a special menu link for each event, allowing clients to place their orders ahead of time. These orders are converted to an invoice, which can be paid directly through the platform. This isn't just about saving time; it's about accurate reporting. "Everything is now operating through Toast and getting reported to the correct date," she explains. This ensures every sale, from VIP drink tickets to private party orders, is accounted for.