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Guest CRM

Build relationships that last

Your guest list is your most valuable asset… and it’s not for sale. Toast’s Guest CRM gives you ownership, visibility and real-time insights, so you can build a loyal community that keeps coming back.

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Toast CRM Hero

All your guest data, finally working together

Point of sale, payment, and management tools work as one behind the scenes, pulling data from every available corner of your business into a single command center.
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Streamlined, simplified data

Orders, visits, and reservations come together into a single profile. Immediately remember who they are and what they love — without straining your memory.

Understand the “why” behind every visit

AI-powered insights reveal patterns traditional reports miss, so you can more easily see what’s driving loyalty, spot at-risk guests early, and tailor your next move.

Turn data points into real loyalty

Be better able to recognize guests the moment they arrive, personalize service to their history, and re-engage them with offers that help keep them coming back.

From scattered data to connected relationships

Find insights that matter

Go beyond static reports with AI that highlights trends, top spenders, and churn drivers so you can take action, not just look back.

Retention Drivers Toast CRM

We collect, consolidate, and analyze feedback from every available source on your behalf, helping you resolve issues before they become public. Regain valuable time to build lasting guest relationships.

Guest Feedback with Toast CRM

All your data from POS, handhelds, and online ordering flows into a single, powerful guest profile to give you the context you need to make every experience personal.

Bring Guest Data Together With Toast CRM

See how Toast’s Guest CRM works

See how our Guest CRM unifies orders, visits, and reservations into a single profile, giving you the insight you need to deliver personalized guest experiences.

Build stronger connections and a loyal community

Act with AI insights

Turn guest data into real-time recommendations that help you recognize patterns, predict behavior, and drive repeat visits.

Send offers to lapsed guests

Use guest insights to deliver offers that help get lapsed guests back in the door.

Listen smarter, respond faster

Get a quick, AI-powered summary of guest feedback, so you can spot trends and respond faster.

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Ready to know your guests like never before?

Turn your guest data into loyalty with Toast’s Guest CRM: a smarter way to build lasting relationships.

Get a Free Demo