Build relationships that last
Your guest list is your most valuable asset… and it’s not for sale. Toast’s Guest CRM gives you ownership, visibility and real-time insights, so you can build a loyal community that keeps coming back.

All your guest data, finally working together

Streamlined, simplified data
Orders, visits, and reservations come together into a single profile. Immediately remember who they are and what they love — without straining your memory.
Understand the “why” behind every visit
AI-powered insights reveal patterns traditional reports miss, so you can more easily see what’s driving loyalty, spot at-risk guests early, and tailor your next move.
Turn data points into real loyalty
Be better able to recognize guests the moment they arrive, personalize service to their history, and re-engage them with offers that help keep them coming back.
From scattered data to connected relationships



From scattered data to connected relationships
Find insights that matter
Go beyond static reports with AI that highlights trends, top spenders, and churn drivers so you can take action, not just look back.

We collect, consolidate, and analyze feedback from every available source on your behalf, helping you resolve issues before they become public. Regain valuable time to build lasting guest relationships.

All your data from POS, handhelds, and online ordering flows into a single, powerful guest profile to give you the context you need to make every experience personal.

See how Toast’s Guest CRM works
See how our Guest CRM unifies orders, visits, and reservations into a single profile, giving you the insight you need to deliver personalized guest experiences.
Build stronger connections and a loyal community

Act with AI insights
Turn guest data into real-time recommendations that help you recognize patterns, predict behavior, and drive repeat visits.

Send offers to lapsed guests
Use guest insights to deliver offers that help get lapsed guests back in the door.

Listen smarter, respond faster
Get a quick, AI-powered summary of guest feedback, so you can spot trends and respond faster.

Ready to know your guests like never before?
Turn your guest data into loyalty with Toast’s Guest CRM: a smarter way to build lasting relationships.