Connect with your guests through powerful, easy-to-use email marketing

Generate up to Can$5,100 in sales per campaign with email marketing.*

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Email promotions designed to help boost restaurant revenue

Automated

Save time with email campaigns that run automatically — designed to engage guests while you focus on service.

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Integrated and data-driven

Connect your Toast POS and online ordering system to gain insights into guest behaviour and send more targeted, meaningful messages.

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Measurable

View campaign results with clear, easy-to-understand metrics that help you see how your email marketing is performing.

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Automated email marketing campaigns generate approximately Can$5.50 in sales per send.

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Automated email marketing campaigns generate approximately Can$5.50 in sales per send.
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Set it and let it run. Automated campaigns are built to help you stay connected.

  • Welcome new guests
    Set up automations to greet first-time visitors and invite them back for another visit.

  • Send “We Miss You” emails
    Reconnect with guests who haven’t stopped by in a while with thoughtful, targeted offers.

  • Thank your VIPs
    Show appreciation to your regulars and high spenders with rewards that celebrate their loyalty.

  • Encourage specific guest behaviour
    Inspire online guests to dine in — or in-store guests to order online — with personalized promotions.

Market with confidence — no marketing experience required

  • Save time with AI-powered writing tools
    Create custom campaigns in minutes with help from an AI writing assistant that drafts your email copy for you. Just review, personalise, and send.

  • Use custom templates
    Design professional-looking emails with a library of templates built specifically for restaurants.

  • Reach guests at the right moment
    Guided recommendations help you send timely, relevant messages that connect with your guests when it matters most.

  • Measure and improve
    View campaign performance with regularly updated insights — all within Toast — to help guide your next send.

Email Marketing L1 UI Snippet AI Writing Assistant
Toast Email Marketing L1 UI Snippet Campaign Performance 1x
Keep it simple with integrated marketing tools

  • Automatically collect guest data
    Guest details sync directly with your Toast system — no manual exports or third-party uploads required.

  • Build smarter guest lists
    Segment guests by birthdays, visit frequency, or spending habits to send personalized, relevant messages.

  • Run it all from one place
    Manage marketing, orders, payments, and reports — all from the same system you already use every day.

  • Measure what matters
    See exactly how your campaigns perform with built-in ROI tracking and insights that guide your next move.

Consider these products with marketing to power your restaurant's success

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By the end of this restaurant marketing guide, you’ll be equipped with the tools and tactics needed to create a following of loyal and loving guests.

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Restaurant employee handbook template

Use this free template to help establish restaurant employee rules and guidelines and build a custom restaurant employee handbook.

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Gusto achieves 30% faster table turnover

Gusto Italian Grill & Bar, one of the busiest restaurants in Atlantic Canada, achieved 30% Faster Table Turnover and 40% Reduced Ticket Time with Toast.

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*Footnote: Based on US internal Toast data of restaurants using Toast email marketing from Jan 1-July 1 2024. Converted to CAD ($) using the 2024 IRS average exchange rate (1.370). The average open rate for emails sent via US Toast email marketing is approximately 39%. Individual results will vary.