Reward loyalty with tools designed to keep guests coming back

Name: Loyalty Programs for Restaurant Owners | Toast Restaurant POS CA
Availability: InStock

Toast’s integrated, customizable loyalty program helps you recognize your regulars and create rewarding experiences that encourage repeat visits.

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Built for your team. Loved by your guests.

Intuitive

Get set up quickly and make your loyalty program feel like your brand.

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Flexible

Online or in-store, create a guest experience that fits your restaurant.

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Impactful

Build a program designed to support your business goals and foster guest connections.

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Get started in minutes with a fully customizable loyalty program

Select how guests earn
Choose whether guests collect points based on dollars spent or visits made — it’s loyalty your way.
Decide on rewards
Offer the perks that fit your restaurant best, from free items to cash back and beyond.
Support your margins
Set point values and minimum spend thresholds that align with your goals and protect profitability.
Promote everywhere
Highlight your loyalty program in-store and online — from digital displays to ordering pages — wherever your guests engage.

Create a connected experience for your guests in-store and online

Easy access across every channel
Guests can enrol in your loyalty program at the register, through a digital receipt, when ordering online, or via a sign-up link — wherever they connect with your restaurant.
Simple, automatic rewards
Points are tracked automatically with each purchase — no loyalty cards or repeated sign-ins required.
Convenient progress tracking
Guests can log in anytime to view their progress and see their available rewards.

Incentivise guest behaviour to support your unique business goals

Encourage specific guest actions
Set up time-based or order-type bonuses — like “Double-Point Tuesdays” or extra points for takeout — to inspire guests to visit when it matters most.
Personalise rewards
Offer thoughtful perks such as birthday treats, welcome bonuses, or custom rewards that reflect your restaurant’s personality.
Promote your loyalty programme
Integrated tools make it easy to share your programme through your Toast Website and Toast Email Marketing, keeping guests engaged wherever they order.
Understand your performance
Access real-time insights into your loyalty programme to help you see what’s resonating with your guests.

Products to pair with Toast Gift Cards

Hungry for more? We’ve got you covered.

Restaurant marketing plan

By the end of this restaurant marketing guide, you’ll be ready to grow a loyal guest base that keeps coming back.

Restaurant menu templates

Download these free, customisable, print-ready menu templates to update your restaurant’s menu and refresh your brand.

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This page was last updated on: May 26, 2026

*Based on Toast internal data from 7/1/23 to 12/31/23 comparing Gross Merchandise Value for restaurants on the Toast platform using Toast's Marketing Suite with restaurants on the Toast platform that do not use Toast's Marketing Suite. Individual results will vary.